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Old 18-02-2011, 14:30   #10
Milanese Dominator
Join Date: Aug 2009
Default 17/02/2011 A Splendid Cruise

Another great initiative has been presented today: Milan and MSC Crociere renewed their agreement of which Rossoneri supporters can benefit a great deal.

(IN THE PHOTO Massimo Ambrosini, Pierfrancesco Vago, Adriano Galliani and Franco Baresi during today's press conference)

MILAN - The new sponsorship deal between A.C. Milan and MSC Crociere was presented this morning, on the occasion of the BIT - the International Tourism Expo of Milan.

The new agreement will see the parties’ partnership continue for another three years. In the coming months, the two companies will be engaged in diverse initiatives and activities aimed at the consumer and business market, using direct communication channels in order to transmit their offers and advertising content to their respective targeted market segments.

Starting from year, MSC Crociere will be one of the Rossoneri’s Top Sponsors. In the past, MSC and Milan have begun numerous successful projects together on boards of the MSC fleet, with the Milan Business Forum, the Milan Junior Camp, the Crociera Rossonera and workshops aimed at sponsors and the media. Also, the two companies cooperated to organise mainland events, such as the MSC Cruceros Cup, held in Barcelona in 2009.

Currently, new initiatives involving some Milan players are in progress. Of course, the several projects will include the new Crociera Rossonera (Rossonera Cruise), a trip with MSC Splendida, which - from June 5 to 12 - will give Milan supporters the chance to enjoy a special week full of amusement surrounded by the passion for the Rossoneri colours.

Departure from the port of Genoa, then headfs towards Naples, Palermo, Tunis, Palma de Mallorca, Barcelona and Marseille before returning to Genoa.

The presence of some of the club's historic representatives and VIPs, united by their great love for Milan, guarantees that trip will be an unforgettable experience.

And it doesn’t stop there: entertainment, football tournaments, screening of memorable matches from the past, focus on athletic preparation and nutrition of the professional players and some workshops on the technical aspects regarding the preparation of the first team and the Youth Sector sides.

The youngest will have the possibility to attend the Milan Junior Camp on the board of the vessel. In fact, during the week of the cruise, a specific training programme will be held with the objective of improving the participants’ technique through daily practices, friendly matches on the mainland against local teams and a briefing on the board with coaches from the Milan Football School.

In the meantime, one of the traditional Rossoneri summer events will be sponsored by MSC Crociere. In fact, the club’s friendly tournament organised at the San Siro will be called Trofeo Luigi Berlusconi – MSC Crociere Cup.

Moreover, it has been decided that that new workshops and b2b activities will be held, along with MSC’s participation in Milan’s annual events, such as sport tournaments organised to raise funds for Milan Foundation.

Lastly, the partnership between MSC and Milan includes special fares and promotions for MSC cruises for Cuore Rossonero Card holders users of the Viva Milan Card, the club’s official credit card.

According to Pierfrancesco Vago, CEO of MSC Crociere, “this agreement which will tie MSC Crociere to the winningest team in the world, is a source of great pride for me.

MSC and Milan are two internationally recognised brands, symbols of success and professionalism, representing Italian excellence all over the world. I’m sure we’ll do great things together”.

“Every time a company renews a sponsorship agreement, it means that the cooperation has been beneficiary for both parties and we have reached the preset objectives.

It means that we’ve been able to create a model based on synergies”, said Adriano Galliani, vice-president and CEO of A.C. Milan. “Of course, we are pleased and proud to continue our relationship with MSC Crociere and we’re ready for new challenges and initiatives which would culminate in the Crociera Rossonera, an event which we dedicate to everyone who would love to get a taste of the Milan world in an original and relaxing way on the board of the MSC Splendida.”

MSC Cruises is a leader in the Mediterranean cruise market, sailing in the region throughout the year, as well as offering a wide range of seasonal itineraries in Northern Europe, the Atlantic Ocean, the Caribbean, North America and Canada, South America, South Africa and the Arabian Gulf.

MSC Cruises' state-of-the-art fleet is the result of a 5.5 billion euro investment programme starting in 2003. The company’s two Fantasia Class flagships, MSC Splendida (July 2009) and MSC Fantasia (December 2008) are the largest ships ever ordered by a European ship owner.

Each weighs 138,000 grt, is 333m long and 38m wide and can accommodate 3,959 guests. They were built at the STX Europe shipyard in Saint-Nazaire, France. Complementing them are the four vessels in theMusica Class - the brand new MSC Magnifica (2010), MSC Poesia (2008), MSC Orchestra (2007) and MSC Musica (2006) - each weighing 90,000 grt and carrying 3,000 guests.

The fleet is completed by the four liners of the Lirica Class, with a grt of 60,000 tons and a capacity of 2,000 guests each - MSC Sinfonia (2005), MSC Armonia (2004), MSC Opera (2004) and MSC Lirica (2003) - and finally MSC Melody, weighing 35,000 grt and carrying 1,000 guests.

MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which the company operates. Its commitment to safeguarding the marine ecosystem, as well as protecting the health and safety of its passengers and staff, has earned numerous awards and certifications.

International certification body Bureau Veritas earned MSC Cruises the honour of being the first company to receive ‘6 Golden Pearls’ for environmental care.

This unique award comprises Cleanship 2 Class notation for advanced air, water and waste treatment systems, as well as ISO 14001 certification (for environmental management), ISO 22000 (for food safety) and OHSAS 18001 (for occupational health and safety).

Moreover, embracing the philosophy of Corporate Social Responsibility still further, MSC Cruises has launched an important partnership with UNICEF, the United Nations Children’s Fund. Announced in July 2009, the project Get on board for children benefits disadvantaged children and adolescents in 126 vulnerable urban communities in Brazil by helping to ensure they receive a proper education. In its first year, the partnership raised over 500,000 euro for this cause. (
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