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Old 27-04-2018, 18:57   #1013
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In season 2017/2018 Milan's revenues from sponsorship deals (excluding the two main shirt sponsors) should increase by around 15%, according to Sports Sponsorship Insider.

Milan's Chief Commercial Officer Lorenzo Giorgetti states: "We are working to make our assets more captivating on an international basis. Our new shareholders are helping the club change mentality, to make it clear most of our fans are outside of Italy. In many parts of the world, AC Milan is a brand with a huge legacy and many ambassadors and not just a simple football team."

In recent years Milan's commercial revenues have remained stable, moving from €98.6M in 2011/2012 to €100.8M in 2015/2016. Though this growth appears to be nominal, it can still be considered a success according to Giorgetti.

"2011 was the end of a very long cycle of successes, so there was a lot of respect from the sponsors, in light of what was won by the previous ownership in their best years," Giorgetti illustrated.

"However, the fact that we have not played in the Champions League in recent years has had no impact on sponsorship revenues."

Milan plan to maintain that growth through some drivers for the club partners. For example, the improvement of in coverage and engagement on global level through digital distribution and social media.

"Starting this season, everything about our sponsorship agreements is improving: coverage is increasing, our global audience, all KPIs (key performance indicators) are moving in the right direction," Giorgetti asserted.

List of all Milan's revenues from sponsors:

- Overall Milan are bound with sponsorship contracts with 28 brand, divided into five categories: Main Sponsors, Major Partners, Official Partners, Regional Partners and Technical Supplier.

- The two Main sponsors Adidas and Fly Emirates; the first will pay around €19-20M in their last year of contract (then Puma will take over with a lower base amount but would reach the same amount with bonuses) and the second will pay €17M.

- 10 Major Partners: Banco BPM, Toyo Tires, Snai, TIM, Mediaset Premium, Diesel, Frecciarossa, Gi Group, Nivea and StarCasino. EACH of these agreements has a value between €1M and €2M.

- Nine Official Partners: Alpenwater, AON, Fujitsu, GKFX, Nilox, Konami, Radio 105, Ricoh and DXC Technology. EACH of these agreements has a value between €0.5M and €1M.

- Milan's first Regional Partner, awaiting further developments from China, is betting agency VWin, whose revenues are estimated to be €500K.

- Six Technical Suppliers: Frigerio Viaggi, Limonta Sport, Nutrilite, Sixtus, Technogym and Giorgio Tesi Group.

[Calcio e Finanza]
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