Good in the air and at holding up the ball, with clinical finishing ability, quick feet and excellent movement, Morata drew comparisons to Real Madrid and Spain's Fernando Morientes due to his playing style.[60] During his first season at Juventus, he stood out for his pace, energy and work-rate on the pitch, while his technique, opportunism and positional sense saw him score several crucial goals.
A versatile and well-rounded forward, Morata is capable of playing as a main striker or linking up play between the lines, and can even play out wide on the wing. He is also an accurate penalty taker.
