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Than why the fuck hasn't he invested buying players? WTF if the logic
That's the aggregate net value of his personal portfolio of assets (total value less debt). Think of it like a stock portfolio. He would need to sell out of one in order to fund Milan or use his $3.0B or so in cash or other assets. Unfortunately Milan right now is like quick sand for ones cash. While Milan is worth a lot, this is mostly due to its brand, and the high valuation placed on sports content (high multiple on earnings before interest, taxes, depreciation & amortization). That does not mean it makes money. With its debt load, high salary requirements, weak local economy, and subpar stadium, it loses money, in spite of the lack of recent spending.
Berlusconi certainly can't imagine that any dollar he puts into Milan will earn a return on his capital invested (actually, he'll probably lose his capital and have to invest again in 10-15 years, depending how much he puts in). That means, he'd have to do it out of either a) Ego or b) charity. Berlusconi doesn't seem like a "b" kind of a guy, and he had 20 years of ego inflation with Milan's success. I don't think he'll put much more into Milan.
The best option is for him to sell it to an owner that is looking for an opportunity to swing his you know what. Look no further than the Middle East. Additionally, these owners have the capabilities to take the steps require to build the infrastructure necessary for permanent financial improvement. Think lucrative sponsorships from Qatar (PSG now has the highest commercial revenues - yes, they went from 20+ to 1st in 3 years), a new stadium (which would improve pricing flexibility and the fan experience), new players (which would help sustain the international brand), market expansion (build the brand in Asia, and the Middle East through increase marketing spend).
Berlusconi should sell the team...It's really a no brainer. Serie A requires foreign capital. The local market even when it improves isn't enough to compete with inflated player valuations, and the movement to truly global brands. The slow way is to do what Roma/Napoli/Inter are doing and getting new owner that isn't obscenely wealthy, but is savvy and smart. Roma is run by a hedge fund manager who is doing a great job at creating value without having to continually pump money into the business. He is very good at opportunistically selling players (as is Napoli), and I'd expect a similar situation out of Merda. The quick way is to sell to an obscenely rich person, and a brand like AC Milan, in a market as large as the region of Milan, it can definitely attract that kind of buyer...
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