I doubt it. A successful period would have avoided sales being made.
To think we spent more on Ronaldinho + Pato than Inter did for Sneijder + Eto'o
You criminally underrating the Dr.
There was no plan to make this a sustainable business, 0... so no sustainable success.
No plan on growing the brand, to increase revenue to be able to be (stay) a top club...
Without that you will constantly have to ?balance the books?
In the 80?s 90?s, clubs were ran on some amteurish, pop & mom level ... so whoever got the most money, and a good culture, succeeded. And we were shining.
In the 2000?s with money significantly increasing in the game , the big boys modernized, got competent professionals to run their shit... marketers, finance people l, strategists, football directors etc ... they structured themselves like top companies...we stayed in the past with the Dr occupying every significant position.
Doesn?t matter who we had in the late 2000s... our success was tied to ?how much the generous president want to spend this summer.? And that?s not sustainable.
that was no longer enough because there were now people with more money in football + they were better organized.
A team like Atl?tico, generated their money to get where they are by smart transfers and brand growing strategies. Even though Now they?re wasting money 120m For 19yo ... they?ll be balancing books soon lolll...
love our ?senators? but if the business was well ran, we would have only had 2-3 of these 10years Milan career players ... the rest should have been gradually cashed on at some point to rejuvenate the team with younger talent to ?sustain? our success... sure we would get it wrong with some, resulting in some ?down? periods like Real Madrid ?down? time in the past 2 seasons. Meaning still at the top but not the best...but not to the point where you vanish from top for 10+ years ...