from
https://www.acmilan.com/en/news/articles/media/2021-08-18/ac-milan-puma-launch-new-third-kit
As part of PUMA's Faster Football movement, the brand aims to challenge convention, innovate, and bring fresh products to football. The 2021/22 AC Milan
Third kit creates a new expression of the club's identity on the front of the jersey by reimagining the traditional football kit in a brand-new approach merging football and streetwear culture.
Driven by PUMA's brand DNA to be brave, the
new design defies convention, taking inspiration from other sports and key streetwear and fashion trends.
Casper Stylsvig, Chief Revenue Officer at AC Milan said: "This new Third kit, beautifully designed by PUMA, revolutionizes the aesthetic of a traditional football jersey. We pride ourselves in being a progressive global brand, so this kit perfectly aligns with our ambitions. At the same time, it also celebrates the convergence of football, fashion and lifestyle, something that as a club we have always been keen to explore in our effort of positioning AC Milan as one of the most cutting-edge brands in the world."
"Our aim was to challenge traditional football jersey design. We wanted to look at the AC Milan Third kit through a new lens and push the boundaries as far as possible. It is easy to play safe, but we want to change perceptions of a conventional football jersey?, said Carl Tuffley, Senior Head of Design Manager Teamsport.
"The Third kit presented an opportunity to be bold, so we wanted to reenergize these jerseys and take a new direction."