He scored 26 goals in total with RM. 31 starts, 23 goals, ok still quite good. Inflated by 2 games where he scored hatricks (1 CL game vs Auxerre, another one Copa del Rey game vs Levante), 5 comming in Copa del Rey games, and 4 from two group stage CL games where RM was qualified already. In fact lets look it like this 48 games, 26 goals in total, only 8 goals in the first half of the season (of which 6 came in 2 goleadas where he scored back to back hattricks).
There were only 7 games that one could say were closed where he scored (all the other ones had 3+ goal difference in favour of Madrid). And in those goleadas 4 times he scored the 3rd, 4th or 5th goals (neither were the previously mentioned hattricks). He's best period of form was February- March when he actually scored decisive goals for RM, in either closed games or scoring first few goals in goleadas. It is inconsistent for over half a season he wasn't able to score on somewhat regular basis. He's been inconsistent enough that even though he scored 23 goals in 31 starts, people say he hasn't shown nothing in Madrid like what he has done this summer (shows you that 23 goals in 31 starts is actually mostly bad distribution of goals, not gonna blame him for that, but he's inconsistent).