They're paying City for all of their teams, but like 90% goes to City, so they make the same as Arsenal or Chelsea, in that ballpark. They're far behind Man Utd, though.
Our deal with Puma ends in 2023, so the renegotiation is starting now.
I don't know if talk of Nike is to drive up the price of the deal, but I would imagine the interest from Nike is genuine. Puma is really making huge growth in football, their recent football boots have been really great and they charge 50-75 dollars less for their top end products, and their takedown boots have the quality of top tier boots at the 120ish price point, where most of your sales volume comes from. They've been killing it.
Adidas with their Speedflows are also gobbling up marketshare from Nike, and with Nike and Inter having a bit of a fight over who controls the merchandising rights (Inter took over from Nike after a fight) and they also are paid 9-10m from Nike only, reports are that they are headed for a divorce. Adidas wants to take Inter apparently, which might indicate Adidas is moving away from their one club per league policy, as they did with Arsenal and Man Utd, because whoever put that idea forward probably got fired lol.
The point is, Puma have a strong incentive to keep us happy as we have been critical in their growth the last few years. If you look at top selling jerseys in the US, I was unsurprised to see Salah, but then it was Ibra, then Lewa, then Van Dijk.
I would like to see Nike get a crack at Milan, even though I miss Adidas. Puma has been pretty meh for me, I have bought a few things, but the last two home kits have been weird, but ultimately, if someone gives us 50m, which is what Juve gets, then I'll be happy.
