We've experienced a single owner who are willing to spend (Berlusconi's prime)
We've experienced a single owner who wouldn't spend (Berlusconi's end)
We've experienced random owner who had spent a lot before suddenly went bankrupt within a single season (Yonghong)
We've experienced a rather...
speaking of presents, Gabriel Jesus for GBP 55M (EUR 64M) seems like a great one
Klopp bought Lewandowski for 4.5M,
Sheva came for USD 25M in 1999, adjusted for inflation, Today its USD 43M, less than Euro 40M.
Benfica asks for Euro 80M for Darwin Nunez.
So it's not the same from the economic PoV