I linked a video of him speaking about sports investing earlier
It seems like the focus of growth will be broadcasting revenue which Italian clubs massively underperform in foreign countries
I saw that. Italian clubs are severely underpaid considering the thirst for content--at least that would be the sales pitch to invest in Italian teams. A big part of that is how insular Juve, Inter, etc are when it comes to what market they prioritize. They fight endless battles, with DAZN and Sky brutally competing for domestic rights, while leaving foreign deals as an after-thought.
The easy part with Milan is that Berlusconi ran things so poorly, that he has not maximized the potential of the brand. Fassone did not understand this either. With Milan you can do the most basic fixes and make huge gains.
It's like needing to get some guy to lose weight. If the guy is overweight, is eating bad food, doesn't move all day, and you want him to lose weight--quick fixes like trading soda for water, eating healthier food, going for just a basic walk, it will make
huge impacts. If you're in relative good shape and you want to cut down to like 5% body fat or whatever, the difficulty in just being "in shape" and being super cut and ripped, that is a harder thing to do.
With Milan it's like: "hey, did you know that people use the internet? Hey, did you know that you can sell stuff on the internet? Hey, did you know that if you own your own stadium, you can make more money? Hey, did you know that you can have partnerships in different countries, and when you do better, you can charge more money?"
The room for growth with Milan just to get into the low 400ish range of revenue is honestly super easy, you build a stadium and you have a competent marketing team.
The next part, to push into the upper 400's, the 500's, that's going to be difficult, and might involve trying to drag Serie A along, would need more championships, etc. Milan, right now, is a star athlete who stopped working out for a few years. Just getting him to drink water, stop eating McDonald's, and jog will make the world of a difference. That's what makes Milan so appealing.