Being serious: it seems like the authorities want these punishments to stick this time apparently. The appeal of the 15 points didn't come with the removal of bans for the directors involved, like Paratici who was working for Spurs, which signaled that the underlying guilt that Juve face is not really in doubt.
On top of that, whatever happens Monday, there are far more serious financial crimes that Juve are being prosecuted for. The fact they are a publicly traded company makes what they did that much more serious, which goes beyond sport and into financial markets.
Juve's directors genuinely fucked up big time here.