Do I paint everything black OR white? No.
PSG was not a "nobody" as you stated (having raised a couple of great players and being a great team themselves in 90´s). They are claiming back their previous glory through money-injection, just like AS Monaco.
I wish them good luck, especially Ibra, but it still doesn't change that fact that the new management of PSG dared to fuck up their team's identity just to satisfy their own cause.
And here lies the problem - It doesn't matter what kind of strength the brand has, IF you own it you can choose to fuck it up or not. Who is to stop you when you hold the majority of the stocks? And having the purchase power would mean that you can afford to treat the club as your toy, it doesn't matter if this is a completely illogical move, the option is there because of the money - that is the power of an owner.
And I'm aware Mr B is caring less for the team (otherwise we wouldn't even discuss this) but at least we know he used to have a heart and poured his all into the club. Maybe him stepping down from the political sphere will do Milan good..or bad..or noting.. If we get a replacement in the form of Rybolovlev I would feel pretty good (of what I've read) but In the end, switching ownership means you're in for a gamble and it should be treated as such. That's why we should be careful with what we wish.
PSG WAS a nobody. No matter which way you swing it - thats the plain truth. Tell me, how many people even knew about PSG or gave a shit about it before the Qataris took over? The club was founded only in the 70s, wasnt even amongst the top clubs in France with their biggest claim to fame being the club which Ronaldinho played for.
So no offense, but it is much easier to get away with the name change than a club of international repute. Not to mention, there wasn't much loyalty from its home fans to beginwith.
Anyone who has dones business or studied it knows that it is bloody risky (and almost suicidal) to mess with a brand. Brands are not just signs, symbols, slogans, logos etc. It is equity and it is worth a lot. The Milan brand is a globally recognized brand and Milan has a massive international fan base. Its MUCH MORE harder to get away with fiddling with the brand than it would have been if this club had no history of note.
Did the Glazers fiddle with Man Utd's brand when they took over? Did Abramovich fiddle with Chelsea's? The stronger the brand, the harder it is to mess with it. Plus only an idiot would try to mess around with a strong brand when they dont need to. The brand acts as an identifier for the club and is key to it's reputation, merchandising sales, reach etc.
So yes, everything is not black and white. Yes, it's a risk to change ownership and neither am I advocating for any numbnut to take over. But neither is it feasible to stick with an owner that does not give a shit with the club seems to be heading into the direction of being another Ajax. Business is all about risk. Would you have said the same thing if you were one of the people that was there when the previous management was around?
, Allegri, Marotta and maybe about 2 fans who liked Matri.
