Alo88
Milan Legend
like ACM told it is big area but only problem could be that it is close to highway.
Some consider it being the an advantage actually, following the Allianz Stadium of Munich model. In terms of naming rights the stadium has very large visibility. And it's also very easily accessible by car, so you can earn more from the parking lots. And it seems very close by train, like 4 minutes from Milano center.
But I am no local and what do I know

I don't think the highway would take away anyway. Would people from Milano say "let's go to Sesto because we love Sesto such a lovely city" or because there's Milan World? I guess it's the same for San Donato.
