Exactly.
Also, "opinionista" is one of those uniquely Italian terms that doesn’t fully translate. The closest thing in English is probably "pundit", but even that doesn’t carry the same self-declared gravitas. In Italy, "opinionista" has somehow become a profession – often proudly self-appointed, rarely held to any standard.
In modern terms, someone like Longoni is a content creator, plain and simple. His YouTube presence easily has more daily reach than his appearances on QSVS or TeleLombardia. His business isn’t journalism. It’s milking the Milan discourse cycle for clicks and engagement. And that's what a content creator does – both pro or contra management. Maybe we can call it "online opinionista" too, why not

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And yeah, if we’re being brutally honest: journalism in Italy isn’t dying – it’s already dead. What we have now is a theatre of echo chambers, agendas and narratives. A lot of what people call journalism these days is actually just content creation (see my comment above). And as content creators dominate the online space, traditional journalists are forced to adapt – building followings, teasing scoops, pushing narratives. The line between journalism and content blurs more and more each day.
For many, it's not about informing anymore – it's about performing. The sad reality is that the search for truth has left the building years ago.