The Milan Junior Camp as a business tool but also fun. A structure, one born 13 years ago that allows children from around the world to spend some weeks in beautiful places and to be able to play football under the watchful guidance of coaches Rossoneri.
This project is seen by the club as a way to further expand the brand in the world, AC Milan and the presentation of the new edition of the Milan Junior Camp has spoken exclusively to MilanNews.it , Laura Masi, marketing manager of the company via Turati.
Dr. Masi, the Milan Junior Camp is an integral part of the scouting phase of AC Milan. But how divided this project specifically?
"We started 13 years ago and is primarily a project of branding. With the youth we have intensified relations and cooperation in recent years and we have structured a complex project in the country but also internationally.
In this circumstance we have spoken only of the Milan Junior Camp that involve about 17,000 children around the world, 42 countries and there is a reality in the professional world that can boast such an organization and management.
We have 26 operators in Italy and worldwide, we have major sponsors such as Adidas, Banca Intesa Sanpaolo mainly in eastern Europe. Taci Oil Albania and Ika to Sweden just to name a few.
What I think is the winning strategy is to diversify the product and try to improve ourselves by going against the wishes of children that is fun and games, both for what concerns the families to find a healthy environment.
Scouting is an important part, especially in schools football but has happened in the past, such as Kingsley Boateng, it is reported that a prospectus from this project and then sent to ad hoc company to make them grow. "
This project primarily involves brand. Reports Deloitte and Forbes rankings have a great brand value estimated Milan. The Milan Junior Camp as a help in this respect the club's image?
"One of the tools is this. The team first major commitments that restrict competitive commitments for globetrotters.
We have a limitation that is the language. English and Spanish clubs are able to do business brand in many parts of the world through the expansion of their language that facilitates the work.
The Italian is a beautiful language but is spoken by a few so we decided to act differently carrying around what we do best which is play football and to teach children to play football with strong hints of red and black. "
Finally, even the social channels of society are becoming more wide web. Sfrutterete them to get to as many people involved in the draft of the Milan Junior Camp?
"This is the goal we set from the organizational point of view. Put together 26 managers, 17,000 children and 280 coaches in 42 countries in the world is never trivial.
If we make a mistake, do it seriously because we are Milan and we have always tried to do things step by step with common sense and attention to detail.
With respect to communication, social media are being exploited and we need to retain boys ranging from 7 to 15 years, the age of the Milan Junior Camp.
Surely they are an important process in communication and dissemination of the brand. We soon will have 10 million fans on Facebook and over 500,000 followers on Twitter.
Social networks are very important and children should be attracted to Milan because they give quality.
What AC Milan tries to do is quality and the results are telling us that in all the areas in which we operate, we are saying that we are doing well. "
thats not happening .. no robinho allowed
