@sheva
This is why the club doesn't care about playing the Italian sport journalism game. It's beneath us. Why would we care about denying or confirming rumors? How does that help us besides making us look weaker and giving journalists more power?
We rarely deny rumors. And when we do, it's really those who can actually hurt our image. Last rumor that got officially and vehemently - even furiously - denied was Laudisas "friction between Leao and Maldini, renewal at serious risk" rumor.
Mercato rumors on the other side are meaningless. It's part of the game to create polemics. But that's exactly what it is and where it stops: polemics. Give them more attention than deserved and suddenly you make them more important than needed.
In the grand picture no one remembers the polemics of last week. Heck, when have we ever not be the target of some sort of agenda? And yet I barely remember any single Mercato polemic from the past few years. Neither do most fans. They come and go. Our management has more important things to do than scam the internet for articles and publicly deny every single rumor out there.
Meanwhile, the loss of face or image damage never happens. We've already sold out season tickets
despite higher prices, sacking Maldini and selling Tonali. The enthusiasm of the fans is unbroken. Their loyalty unquestioned. What difference would some silly rumors make to them?
Believe me, people like us who eat up rumors on an hour-per-hour-routine are the loud minority in the social medias. The quiet majority however goes to the stadium and buys Merch like we were going to win CL next year.
let me clarify, i'm far from the rumor-driven crowd that gets emotional whiplash out of potential targets that the media brings up to generate clicks.
every transfer should be judged according to their performance on the field and it doesn't really matter if they were crazy good with their last team or failed hard.
as well, i've said that a smart ownership should not waste their time trying to assert dominance in italy only but rather concentrate on upgrading international markets.
as you said, the majority of fans do not have a thorough idea on the day-to-day that goes on in the club, that's also why stadium attendance isn't plummeting as we're riding the high of last season. saying most fans will boycott the club due to tonali & maldini's treatment is delusional and i've said it during peak meltdown here as well.
redbird have yet to prove their capabilities when handling this big of a project, toulouse is too miniscule of an example to extrapolate anything substiantial. if they will go on to achieve greater highs each year then no one will remember their rocky beginning, maybe few. so far, they haven't.
if the banter era taught us anything, is that fan appreciation and investment falls very quickly from grace when several factors come in together.
yes, controlling narratives is essential when dealing inside italy which like it or not, we will need to do when we're selling off fodders, buying italians for the lists, investing in future prospects from italian academies, etc.
a smart sd has to juggle between all those aspects, and with bad press it's a harder job to pull off. even wondered why marotta can get those ludicrous deals when he's selling a inter primavera fodder for 10-15 million to an italian midtable team? italian teams are not swimming in cash, mind you.
the weak bend to the strong, that's how it is in nature. if we're fixing our RW situation this summer, why not start working on the positive perception of milan as well.
you mentioned the hardcore fans as the only ones affected by bad rumors, but there is no crowd opinions inside italy as well? milan fans bemoaning their ownership does not trickle down eventually? why wouldn't cardinale want to make milan a premium brand inside italy as well, boost shirt sales and everything marketing related is beyond me.
sure, he can sc**** by with top 4 and slow stadium trajectory for years, why not maximizing it, though? and if the price to achieve that is getting good with some journos, i don't think it's such a climb.